Which marketing channels work best for your businesses?
Last month, we have sent out a survey to gauge how small businesses conduct marketing for their products/services. The survey is still on going, so if you want to share out your experience, please feel free to fill out this anonymous survey at
Some interesting findings so far include:
1. Our survey shows that small businesses are leveraging various marketing channels to advocate their businesses:
The most effective marketing channels selected are word of mouth, followed by search ads, outdoor display, and newspaper ads :
The least effective marketing channels selected are direct mail, followed by social marketing:
The interesting finding is that the old-school marketing channels, such as word of mouth, outdoor display, and newspaper ads are in favor comparing to new marketing channels such as social marketing and email marketing. Another interesting finding is that although old-school marketing is still popular, certain traditional marketing tools like direct mail and direct calls are in disfavor. Even though small businesses are usually regarded as the "long tail" in the ever changing marketing world, they do show a shift towards more targeted, personal marketing approach.
Please share with us your thoughts on marketing trend for small businesses in the coming years, as well as what you think of the emerging marketing tools such as social marketing and SEO.